Choosing Wisely Media and Marketing Webinar

This webinar will provide an overview of key messaging of the Choosing Wisely Campaign. Content includes:

  • Background on campaign
  • Using traditional and social media
  • Review of communications resources available
  • Appropriate branding/logo usage
  • Grantee communications highlights and sharing

Watch this webinar now!

Electronic Health Records and Choosing Wisely Webinar

This webinar discusses how Choosing Wisely can be integrated into Electronic Health Records and highlights the experience at Cedars-Sinai. Speakers include: Dr. Scott Weingartner from Cedars-Sinai, Mary Riordan from the Wisconsin Collaborative for Healthcare Quality and David Shute, Choosing Wisely Learning Network physician consultant.

After this webinar, participants will be able to:

  • Summarize a successful case of integrating Choosing Wisely into an electronic health record;
  • Understand what grantee activities are going on around EHRs and what they can do to support those activities; and
  • Recognize alternative ways CW can be integrated into EHRs.

Watch this webinar now!

Consumer Engagement Webinar

This webinar focuses on sharing best practices in engaging the consumer audience with the Choosing Wisely campaign. Speakers include: Pamela Rich, MPH, Senior Analyst, Institute on Health Care Costs and Solutions, National Business Group on Health and Lisa Gill, Deputy Content Editor for Best Buy Drugs, Consumer Reports.

After this webinar, participants will be able to:

  • Identify different types of consumers and their relevance and importance to the Choosing Wisely campaign;
  • Discuss various mechanisms for reaching consumers who may be interested in and/or benefit from the Choosing Wisely campaign;
  • Craft their consumer-facing messages in ways that will capture the attention of readers and other potential consumer-based audiences.

Watch this webinar now!